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Crossover Basketball began in July 2019 located at school venues in Solihull, using Basketball England’s age 7-11 Slam Jam initiative, and advertising to attract girls ultimately to represent the West Midlands region. The hope was that there would be enough players attend to maintain sessions over the summer.
The initiative, supported by excellent organisation and renowned coaches as role models, was a resounding success. To ensure progress for the attendees, three teams (u9, u11 and u13) were registered with the West Midlands YBL, and the organisation was inundated with enquiries.
Barely eight months later, the organisation boasted the most popular programme for girls up to age 15 in the region, and looks forward to expand it’s remit in grassroots basketball for both boys and girls, has formed a relationship with a men’s league team, and has plans in place for a women session in Solihull, as well as exploring various other avenues.
The key to the organisation’s success has been to focus on participation and challenge – often at the cost of winning matches, but has proved a popular strategy amongst the grassroots players looking to experience league basketball in areas where it had been long overdue.